CNN is apparently so baffled by the popularity of Joe Rogan that it sought out an "expert" to help explain why the podcast giant has such a huge following. 

In a video report released by CNN Business on Wednesday, a reporter began by accusing Rogan of using his platform on Spotify "to make false and inaccurate statements about COVID-19 and vaccines," adding that he "has also used raced and offensive language."

"Even with these controversies, Rogan remains wildly popular. So the question is- why?" the unnamed CNN Business reporter asked. 

The report then introduced Gabriel Wisnewski-Parks, a research fellow at UNC Greensboro who CNN Business says has "studied Rogan's appeal."

Wisnewski-Parks, who claims to have watched "hundreds of hours" of "The Joe Rogan Experience," told CNN Business, "What makes him so magnetic to his audience is his very vocal resistance to tribalism," citing Rogan's wide-ranging guests from conservative commentator Ben Shapiro and Info Wars conspiracy theorist Alex Jones on the right and Sen. Bernie Sanders, I-Vt., and progressive icon Cornel West on the left, saying "this really resonates with people."